Improving communities through sport

Team Member

Justin Roach

Event Management, Event Booking

Justin Roach

Event Management, Event Booking

Justin is a thought leader and innovator in the events industry with a proven track record and commitment to community improvement and revitalization through sport. Prior to joining the Sports Facilities Companies (SFC), Justin served as the Director of Business Development for DuPage County, Illinois. In this role, he created and launched the DuPage Sports Commission to harness the power of sports tourism on behalf of the County’s 38 communities and nearly one million residents and numerous stakeholders. During this time, he orchestrated new event and entertainment partnerships with dozens of national governing bodies and rights holders and led the creation of new grassroots events. Justin brings his nationally recognized experience in event development and management and passion for driving entrepreneurial success in organizations to the role of National Director of Events & Entertainment.

 In his role, Justin leads the creation and growth of SFC’s event brands. In 2020, Justin led a team that launched two new brands Halo LAX, a tournament and youth showcase event brand focusing on lacrosse and Hype Nation, which plays the same role for youth volleyball. Justin’s work with these brands and others is far-reaching and includes working with marketing and branding experts, building community partnerships and guiding the operational aspects of the events.

Justin earned a BA in Sports Management from North Central College in Illinois and proudly served our country in the United States Air Force. He is passionate about enhancing communities through the development of sports events. His passion and commitment to excellence is well recognized throughout our industry as Justin has been honored with numerous awards including as an Emerging Sports Event Industry Leader by SportsEvents Magazine.

Notable Projects: 

  • HaloLax 
  • Amp Events 
  • Hype Nation 

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