Improving communities through sport

Team Member

Justin Roach

Event Management, Event Booking

Justin Roach

Event Management, Event Booking

Justin joined the Sports Facilities Companies in February of 2020 serving as the National Director – Events & Entertainment. With extensive experience in the sports tourism industry and having held director positions in several organizations, he has a proven track record of entrepreneurial success in rapidly growing companies. As a life-long competitor and sports tourism enthusiast, he has a deep appreciation for the economic, social and community-based benefits sports provide.

Prior to joining the SF Companies, he spent three years representing the $2.8 billion tourism industry of DuPage County, Illinois, as the Director of Business Development. In this role, he created and launched the DuPage Sports Commission to harness the power of sports tourism on behalf of the County’s 38 communities and nearly one million residents and numerous stakeholders. During this time, he orchestrated new event and entertainment partnerships with dozens of national governing bodies and rights holders, and led the creation of new grassroots events.

Notable Projects: 

  • HaloLax 
  • Amp Events 
  • Hype Nation 

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