Improving communities through sport

Team Member

Johnny Crosskey

SEO and Content Strategy Development

Johnny Crosskey

SEO and Content Strategy Development

Johnny has 20 over years of experience in content development, across a variety of platforms, including digital, social, and print media. He’s an innovative storyteller who’s passion for strategic communications has led to success in roles as a content and SEO strategist for a national digital marketing agency, a college football writer for an Atlanta-based publication, and as a public relations specialist for a media relations firm serving the cycling industry. Johnny brings this wide range of experiences and best practices to his role as SEO & Content Specialist at the Sports Facilities Companies.

In his role, Johnny develops content campaigns, including long-form and video content, that amplify SFC’s thought leadership. In 2020, Johnny led a full redesign of the SFC website, including the addition of over 100 pages of new content. The new site is designed to highlight our continuum of services via the Concept to Concrete framework, connect visitors with the thought leaders providing those services, and drive more leads through new and enhanced calls to action. 

In an effort to bolster SFC’s video content, Johnny led the development of two educational series, the Explainer Series and the Industry Leaders Roundtable. In the Explainer series, experts from all phases of facility planning, development, management, and optimization provide short descriptions of various services in an easily digestible format. In the Industry Leaders Roundtable, leaders from the sports tourism, community recreation, real estate development, and facility design industries come together to discuss critical issues and offer solutions for our audience.

Johnny earned his BA in English Literature from Rollins College and a MS in Communications Management from Simmons College. He’s a dedicated communicator that currently produces a food & beverage podcast in the Tampa Bay area and has developed content to support non-profits in Tampa and Atlanta.  


  • Rollins College, Winter Park, FL, BA in English Literature
  • Simmons College, Boston, MA, MS in Communications Management

Notable Projects

  • Redesign of
  • Explainer Series
  • Industry Leaders Roundtable
  • Venue Planning guide
  • Concept to Concrete guide

Gated Content