Team Member

Gary Smallshaw

Strategic Partnerships, Market Analysis

Gary Smallshaw

Strategic Partnerships, Market Analysis

Gary has more than 25 years of operational, marketing and strategic partnership experience across a diverse set of sports, fitness, performance, recreation and entertainment venues. Gary currently helps to lead SFA’s team of business analysts and researchers in assessing market opportunities, producing feasibility studies and delivering institutional-grade financial pro formas. His role is to ultimately provide the strategies and advice that improve both the fundability and financial performance of projects.

Gary has also spent time leading Sports Facilities Management’s (SFM) portfolio of elite venues, executing strategic business initiatives related to branding, advertising, digital marketing, design, sponsorship, as well as public relations.

As a founding partner of the National Sports Center Consortium (NSCC) he served as an industry expert in sponsorship and marketing, leading initiatives on benchmarking and best practices for more than 30 facilities nationally. He has successfully lead day-to-day operations and has negotiated strategic retail, entertainment and sports partnerships at a local, regional and national level with corporate partners that include; Nike, United States Olympic Committee, Pepsi, Red Bull, Snickers, AAA, McDonalds, Papa Johns, Taco Bell, Puma of North America, Eurosport and the United Way.

Originally from Johannesburg, South Africa, Gary came to the US on a soccer scholarship where he earned All-American honors three times as a standout college athlete.

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