Improving communities through sport

Team Member

Eric Sullivan

Strategy and Operations

Eric Sullivan

Strategy and Operations

Eric earned his MBA in International Business and began his career as a professional soccer player. He joined SFA in 2006 and has since held nearly every operational role through SFA & SFM’s growth. Eric now leads SFA and SFM’s growth effort by designing service solutions that help our clients achieve their goals.

Eric developed the original financial and market analysis tools that SFA is most well-known for. Eric also led the first facility opening projects in our company history that paved the way for the launch of SFM. Since joining SFA & SFM, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets includes projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFA & SFM’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.

In 2012, he was honored as a member of the Tampa Bay Business Journal’s “30 Under 30” Up and Comers class. In total, Eric has been a catalyst for SFA’s growth, leading the entire planning, funding, and grand opening of more than $500 million in sports, fitness, recreation, and entertainment facilities.

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