Ashley Whittaker has lead a variety of sports, recreation, events and fitness branding and marketing campaigns, strategies, and special projects since 2008. Since joining the company in 2016, Ashley has lead corporate marketing and business development for both SFA & SFM helping to achieve year-over-year sales goals and sustained growth for the firms. Ashley also leads the SFM Facility Marketing department which leads the brand development, marketing strategy, reporting and execution oversight, and graphic design for the SFM Network portfolio and limited-term marketing projects. This team’s experience spans 10 states in businesses ranging from small local aquatic facilities, to ninja gyms, public parks, and sports tourism destinations.
In 2019, Ashley led the brand logo & identify, email nurture campaign development, and overall launch of the SFM Network identity and campaign.