Improving communities through sport

Team Member

Ashley Whittaker

Marketing: Brand Development & Management

Ashley Whittaker

Marketing: Brand Development & Management

A driven collaborator and team leader, Ashley sits at the intersection of brand strategy, marketing, and sales. With award-winning creative work and proven strategies, Ashley brings with her a track record of success to every project and campaign. Clients get the benefit of SFM’s in-house marketing and branding “agency” led by Ashley.

Ashley leads corporate business development and marketing for the Sports Facilities Companies as well as the SFM Facility Marketing Department which is responsible for the marketing, branding, and project management of SFM Network facilities. Under her leadership, inbound leads and inquiries have more than tripled, SFA & SFM have been featured in major media outlets such as HBO, TIME, and Wallstreet Journal, and SFM leadership is regularly sought out for interviews and speaking engagements.

As the leader of SFM’s in-house agency, Ashley and her team develop engaging brands, results-driven marketing strategies, and bring proven solutions to SFA and SFM clients. In 2019, Ashley created and launched the SFM Network platform which drives online booking, brand awareness, and creates cooperative marketing activa-tions for all the facilities in the SFM portfolio.

Ashley comes from a background in product design with Gill Athletics, the largest and oldest manufacturer of track and field equipment in North America and Porter Athletic, the basketball/volleyball heritage brand. Her unique blend of design thinking, leader-ship, and marketing strategy lends itself well to serving SFM Network and SFA clients.

Notable Projects

  • Hoover Metropolitan Complex, Hoover, AL
  • Future Legends Sports Park, Windsor, CO
  • Iron Peak Sports & Events, Hillsborough, NJ
  • The Hub Recreation Center, Marion, IL
  • Cedar Point Sports Center, Sandusky, OH
  • Rocky Mount Events Center, Rocky Mount, NC
  • Community First Champions Center, Appleton, WI
  • Horizons Edge Sports Campus, Harrisonburg, VA

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