About Youth Travel Sports & Tourism

In the last decade, sports tourism has grown into a booming $15 billion industry. Community leaders and private developers across the country are discovering the power and opportunity of this industry and are looking for answers to some critical questions about planning and developing a complex of their own. Their cities and counties are clamoring to tap into the potential for hundreds of millions of dollars in economic development.

New Market Spend

Economic Development

Community Pride

Access to Sports

The Benefits of Sports Tourism Complex In Your Community

Communities are able to draw hundreds of thousands of out-of-town visitors and create hundreds of millions of dollars in economic impact by properly planning and managing a tournament-quality sports destination. Such is the case for Rocky Mount, NC, where a new sports and events center has spurred new growth and downtown re-development (facility opens fall 2018).

A sports tourism facility also creates regional and national visibility which can attract new residents. A sports complex is often viewed as a community asset to local quality of life and is a showpiece for the city or county in which it is located. And, of course a facility should expand or enhance the existing local play opportunities for children and adults alike, creating a healthier, more active population.

Tools to Assessing The Opportunity and Developing Tournament-Capable Facilities

A multitude of factors contribute to a community’s ability to create the next sports destination in their area. SFA evaluates four categories and more than 60 factors in total when assisting our clients. Through a process called “Concept to Concrete,” we help communities develop the right projects in the right way, including the right design, funding structure, and management plan. 

The major steps in this Concept to Concrete development process are:

  1. Concept Development
  2. Feasibility Assessment
  3. Partnership Development
  4. Financing Strategy Development
  5. Funding Presentations & Negotiations

Whether you’re just starting out, already in construction, or have been in business for several years, it’s never too late to find a partner who has the experience to guide you through the planning and financing process, help you avoid common development pitfalls, or provide expertise in operations. Our passion is improving communities through sport, and we’d love to help yours. The first step is to give us a call.

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Maximize the operation with SFM

With a specialized industry come specialized skillsets, which is why outsourced management of sports tourism assets is quickly becoming an industry standard.  Unlike traditional parks and recreation which is often a subsidized community service, sports tourism destinations must be managed as a business to maintain their market position and long-term sustainability.

Get Started

Not quite ready? Take a look at our sports tourism guide with everything from project examples to marketing tips.

Download Our Guide to Sports Tourism

View the SFM Portfolio of Managed Venues