Reaching Younger Demographics With Sports Complex Design
Over the last decade, young people have been becoming less and less physically active, which has made the jobs of community centers and sports complexes that much harder. Young people are the lifeblood of any sports complex, and without them, facilities are going to struggle.
There are many things that you can do to appeal to younger demographics, but one thing that definitely works is the design of your sports complex. What are you doing as a facility to draw younger populations that goes beyond your programming or event planning? If you are building a new facility, that question is easier to answer than if you run an existing facility. In today’s post, SFA will look at how sports complex design can be used to appeal to younger demographics.
Understanding The Amateur Athletic Landscape
Over the last decade or so, youth sports have taken a massive shift from community orchestrated programs to more competitive, AAU-type programs. Even parents of younger children who sign them up for rec sports do so with the intent of them playing at a higher level when they get older. From a sports complex design standpoint, that means two things.
First, it means that you should invest money into better equipment that will appeal to higher level athletes. Secondly, that means that you should invest in making the youth sports atmosphere more exciting for younger children. That can mean utilizing lighting or music. Make your athletes feel like superstars.
Utilize Technology and Social Media
If you run a sports complex for junior high and high school athletes, technology and social media need to be a staple of your sports complex design. You can utilize these things in multiple ways to improve the draw of your facility. As far as technology goes, have advanced lighting and LED screens that make your facility pop. You can even pair those things with social media by allowing visitors to post to social media and be displayed on the screen.
You also want to promote your sporting events via social media. Having a strong social media presence is a great way to promote your facility, and you can get people to follow your accounts through your sports complex design. Signage and projection solutions are a great way to do this.
Contact SFA For Sports Complex Design Help Today
Reaching younger demographics is becoming tougher and tougher. However, things like high-level competition and social media/technology solutions are what can help you achieve a more widespread reach. And those aren’t the only things that you can do. For more information on Sports complex design, reach out to SFA today by calling us at (727) 483-7910 or contacting us online.
