Protein is a hot commodity in the fitness world, and the decision to offer protein can be a major boost to your recreation center’s bottom line. However, there are a few details you should consider before offering to your guests. Today, the Sports Facilities Management team will discuss the sale of supplements and protein powder to help you decide if it’s right for your recreation center.
Are You Willing to Keep Equipment in Stock?
Depending on the type of protein you want to offer to your guests, there can be quite a bit that goes along with the powder. If you are simply looking to offer powder that your guests can add to their shaker and get to working out then you simply need to sell powder. But what form does take? You certainly aren’t going to want to offer ‘by the scoop’ sales. Instead, you can opt for individual protein packets. This keeps things simple for your employees and members. However, these protein packets can hardly be marketed as shakes. Selling protein shakes at your recreation center is an entirely different proposition. Are you willing to always make sure you have enough cups, lids, straws, milk, juices, bananas, peanut butter, and the protein itself? If your recreation center is busy, you may be adding a service that requires an employee dedicated to just shakes. And if you run out of ingredients, your members will not be happy — people take their protein very seriously. Consult local laws regarding food service licensing, and carefully weigh the pros and cons of selling protein shakes at your facility.
Calculate Your Potential Profits
Perhaps the most important factor you should consider as a business is the potential revenue you can generate with protein powder sales. If all of your profits are simply going to the powder retailer you are purchasing your supplements from, it is unlikely to be worth the hassle. Research potential protein powder suppliers in your area or online, and calculate your initial investment costs. Decide on a potential pricing model, do you want to offer a monthly subscription, sell per serving, or shakes? Once you figure out what your costs versus revenue will be, you can decide if it will be worth it to your business. However, remember that this is an investment in your recreation center. Many owners will start small by offering protein packets, and if those are successful they can eventually grow that aspect of their business into full shakes sales.
Looking to Improve Your Recreation Center’s Bottom Line?
Consider outsourced recreation center management with SFM. Our team has a wealth of experience that your business can draw from. If you would like to learn more about SFM and the potential benefit to your recreation center, contact our team directly at 727-474-3845.