Programs are great for sports facilities and clients alike. We identify a few of the best here.
Sports facilities are a great asset to the community, as well as the person or persons who own it. However, in order to get the most out of your sports complex, you’ll want to implement programs that attract an audience. Here, we at Sports Facilities Advisory will highlight a few program ideas that can be beneficial to you.
Sport-Specific Training
Sport-specific training is great for clients and sports facilities alike. With the large amount of interest that certain events generate – running, swimming, biking, tennis, racquetball, etc. – there is a high demand for sport-specific training (ultimately leading to more money for you!). Furthermore, it’s a great way to keep clients motivated. Sport-specific training allows clients to target end goals (half marathon, racquetball tournament, triathlon, etc.), which is the push a lot of people need.
Strength Training
Strength training is something that many – if not most – people going to sports facilities desire. Not only does it help the client get stronger, but it also helps reduce the chances of injury. However, there are a few things to consider before firing up such a program. We detail that below.
Get a Qualified Instructor
In order to get the most out of your strength training program, you’ll want to have someone that is both enthusiastic and knowledgeable about the subject. The instructor needs to be able to explain why the client is doing things, and what they’re doing them for. Clients tend to ask questions, and if your instructor doesn’t know how to answer them, it doesn’t bode well for you and future business.
Offer Team Packages
When offering a strength training program, you want to make sure people know it’s not just exclusive to individuals. Hit home on the team aspect of things, and make it abundantly clear that entire teams can utilize this offer (from a little league baseball team, to high school soccer teams, to everything in between). After all, strength training is integral to an athlete’s success, so teams will want to do everything they can to gain an edge.
Incorporate Camps
While camps may not be something that immediately comes to mind when thinking of programs for sports facilities, they can be quite beneficial to both you and the client. They allow you to provide a service to the client, while increasing revenue, expanding clientele, and enhancing your reputation (if done well, of course). For starters, try holding a summer camp for kids (focusing on anything from sport specific training, to recreational activity).
Enlist the Help of SFA to Design Your Sports Facilities Programs
Sports facilities can be greatly enhanced with the addition of a few programs. By utilizing the above information and determining what type of services you want to provide, you’ll be well on your way to furthering revenue and appeasing clients all at the same time. For expert opinions and advice, enlist the help of SFA to create a successful roadmap of programs for your sports facility.
Continue to browse our website for more information, or contact us today to see what else we can do for you and your facility planning!
(Sources: sportsdestinations.com, sportsfacilitiesexpert.com, and athleticbusiness.com)
