program development

Program Development is a multi-faceted endeavor which includes product mix, brand, marketing, execution, customer retention, price, and local/regional competition. Although most sports people walk into this aspect thinking this will be the easiest part of their job, but find out very quickly how overwhelming it can be. Developing programs on the right timeline, with intent and with the strategic plan in mind is essential to hitting your definition of success. Program development speaks to the creation of the programs, the growth of the programs and the maximizing the efficiency of the facility utilization. Program development maximizes revenues while minimizing facility utilization and expense. For every sports complex – from large sports tourism destinations, single sport training centers, to community recreation – the program mix is a make-it-or-break it component in pre-opening business development.
people run on a track at a recreation center run by sports facilities management

The SFM Difference

SFM has decades of operations and business development experiences that have formed standard operational procedures used across facilities nationwide.Our systems are tried and true.When you couple that with our experienced leadership, we can react to every market with solutions to keep programs headed in the right direction.