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Rocky Mount Event Center

– Rocky Mount, NC


Rocky Mount Event Center is the premier sports tourism, events and entertainment destination in North Carolina. Rocky Mount has long been a player in the travel sports marketplace, hosting more than 100,000 players and visitors annually at its outdoor sports complex since 2006. Now we are excited to provide a new platform for hosting not only sports, but everything from trade shows to music, entertainment, conventions, weddings, graduations and much, much more.

Rocky Mount Event Center is conveniently located midway between Miami and New York, and boasts a 165,000 square-foot, multi-million dollar facility. No matter what the occasion, Rocky Mount will provide a truly spectacular event, tournament, or competition experience!

SFA and SFM Project Scope of Work

• Market Study
• On-Site Planning & Strategy Meetings
• Public Surveys & Outreach
• Stakeholder & User Interviews
• Development of Financial Forecast
• Economic Impact Analysis
• On-Site Presentations
• Management Plan
• Full Suite of Pre-Opening Initiatives
• Full time management
• Organizational Chart
• Pre-Opening Development Timeline

General Manager

Marcus Murrell

General Manager

Marcus Murrell

Murrell fulfills the position as General Manager for the Rocky Mount Event Center, where he is responsible for managing all aspects of the pre-opening and operations of this innovative facility - scheduled to open in the Fall of 2018. Previously, Murrell served as Operations Director for the Columbia Metropolitan Convention Center, where he managed the events team in the planning and implementation of all events, managed and maintained inventory, and oversaw all service management agreements with outside vendors. Murrell’s enthusiasm for the events industry was sparked in 1999, and he now brings 18 years of experience to the events industry. As a proud member of Phi Beta Sigma Fraternity, Murrell graduated from Winston Salem State University with his Bachelor’s in Sports Management. He is also a graduate of the International Association of Venue Management. Outside of work Murrell enjoys traveling, spending time with family and friends, and riding motorcycles.

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