Portfolio

Pure Michigan Sports

State of Michigan

Pure Michigan Sports

State of Michigan

In one of the most comprehensive state-wide studies of the economic impact of sports ever conducted, SFA worked with ten destination marketing organizations across the State of Michigan to determine the contribution of youth and amateur sports on the State’s economy.  In total, SFA evaluated and reported on more than 430 events that bring more than $320 million in visitor spending annually throughout Michigan.

  • Existing Data Review
  • Event Data Tracking Process Development
  • Visitor Spending Analysis
  • Event Report
  • Economic Impact Report
  • State Conference Presentation

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