Marketing Your Recreation Center to Different Age Groups

Marketing your recreation center properly is essential, but how deep does your technique have to be? One thing you can consider when marketing is the age demographic your advertising will appeal to. When it comes to marketing to different age demographics, there are many subcategories.
Today we’ll be breaking it down into four segments for simplicity; children, young adults, adults, and senior citizens. Obviously, this isn’t meant to be comprehensive, but it can help give you a surface understanding of marketing for age groups. For more help with marketing your recreation center, make sure to utilize the services of Sports Facilities Management.

Marketing to Children

When marketing to children, you need to consider that you’re actually marketing to parents. More than likely the people who see your marketing efforts will be the parents, who make the decisions anyways. When parents are looking for a recreation center for their fitness needs, they want somewhere they can bring their children. Whether this means you offer sports programs for youths, swimming lessons, or even daycare services. Parents want to bring their children somewhere they can be active.

Marketing to Young Adults

In this section, we’ll think of young adults as college age. When you market to college kids, you’ll want to show them that you’re recreation center is updated. College students and those around the college age were raised in an age where technology progresses rapidly. This means you should have a strong social media presence, Wifi in the facility, and updated fitness equipment and facilities. These are some of the things college students will most value in their recreation facilities.

Marketing to Adults

First, we’ll consider adults those with families or those who have just started their families. Adults will want a recreation center that offers something for their whole family. Something that allows the kids to stay occupied while also offering them something to do if they choose. This is similar to the marketing for parents we discussed earlier.
Single or married adults with no kids will value recreation centers that offer plenty of options. Fitness classes, a state of the art gym, and even sports leagues for adults will be their most desired assets.

Marketing to Senior Citizens

When marketing to senior citizens you should focus on your facilities most suited to their needs. Offer senior fitness classes and advertise the fact that you have facilities that can accommodate their needs.

Market Your Recreation Center with Sports Facilities Management

Sports Facilities Management specializes in program development and helping to make your recreation center successful. We can help you develop and implement your plans. For more information contact us today or view the Sports Facilities Management website.