How FF&E Can Help Your Facility’s Sports Tourism Presence

Here’s How FF&E Can Help Your Facility’s Sports Tourism Presence

If you run a community center, recreation center or sports complex that relies heavily on sports tourism, you have to be on top of your game to draw in your target audience. There are a lot of things that go into improving sports tourism presence, including choosing the right programs and finding the right participants for your events. However, the aesthetic of your facility also matters, and when your facility looks sharp, people will be more likely to visit. In today’s blog post, Sports Facilities Advisory will look at a few ways that FF&E can help with your sports tourism presence.

Establishing Your Vision

When it comes to attracting a sports tourism crowd, the aesthetic vision of your facility plays a significant role. If you are a sports complex that specializes in high-level competition for sports like football or basketball, the FF&E in your facility should reflect that. A facility centered around young families with children will look at a lot different in terms of FF&E than a facility focused on sports tourism. Achieving your facility vision is as much about the aesthetic of your facility as the amenities themselves. You want the furniture, fixtures and equipment in your facility to convey the right style for your target audience.

Accommodating Your Customers

While the aesthetic of your vision is vital, you also want to be able to accommodate your customers, especially when it comes to sports tourism. If you have visitors coming from out of town or even out of state to attend a tournament, visit an event, or watch their relatives play sports, you will want to provide the right accommodations for the crowds. When looking at seating options, don’t immediately reach for the cheapest option. Consider what your customers need as well. If your visitors will be sitting for long periods of time, utilize seating that will keep them comfortable. Make sure your lobbies and entryways have plenty of places to sit when bigger crowds come.

Make Your First Impression

The first impression your facility makes is a vital aspect of sports tourism. Most people who travel to your facility won’t be visiting regularly, but if you make a good impression they will recommend your facility to others. In many cases, you won’t have a second chance to make a first impression, so prepare well and have the right FF&E elements to ensure your facility is at its best.

Contact SFA for More FF&E Tips

If you are looking for a sports tourism boost, FF&E can help that process. For more information or tips, give SFA a call at (727) 474-3845 or contact us online today.