How FF&E Can Grow Your Brand
For any new sports facility or community center, promotion, marketing, and branding are huge factors in the facility’s success. Some of the best facilities in the United States are made great by their devotion to their brand and when you have that commitment, no stone is left unturned, including FF&E. The furniture and fixtures in your facility may seem like a simple practicality, but SFA thinks that FF&E can help you develop your brand. Here are a few reasons why.
Creating A Unifying Design
Not all facilities will be dependent on strong branding. While any facility needs marketing and promotion to become successful, not all of them will need to rely on their branding. Some facilities may be the only ones in their town, so they don’t need to compete with other facilities. Others will have such long-established reputations that they won’t need to rely so heavily on putting their name in front of new audiences. For facilities in competitive areas, however, branding can make the difference between success and failure.
For a basketball facility, lighting and music can make players love your playing at your complex. Your FF&E can also have an impact. Having nice padded seats for basketball players can make them feel like the pros. For other facilities, the furniture and fixture designs can often be more important to the function of the pieces themselves. Having furniture that is sleek and fits the design and color scheme of your facility helps to create the right vibe.
Whether we like it or not, trendiness is often what drives the marketplace. If you have FF&E that is not only comfortable and on-brand, but also up to date with design trends, you are more likely to draw in the younger crowd and make your facility an attractive place for young people. If you and your staff aren’t the trendiest people, it has never been easier to find out what is trending in the right directions.
There are many websites that follow design trends, from web design, graphic design, and interior design. You can also stay up to date on trends by scrolling through social media apps like Instagram and Pinterest a few times a week.
Contact SFA For FF&E Advice
For some facility managers and designers, FF&E doesn’t seem like something that could help build your brand. However, when it comes to branding and marketing, every aspect of your facility is important, including FF&E. For further help on branding and FF&E, give SFA a call today at (727) 474-3845 or contact us online.