Gauging Interest in a New Sports Complex

How to Gauge Interest in a Potential Sports Complex

The first step that anyone interested in developing a sports complex should take is to gauge the interest that the community has in a sports facility. Generally, before clients seek the support of outside funding sources, they will develop a feasibility study. In today’s blog, the experts at Sports Facilities Management will discuss some of the factors that potential clients should keep in mind, and how those factors impact public interest in a new sports complex.

What is a Feasibility Study?

A feasibility study is generally used by clients who are looking to pitch their project to outside funding sources. It generally includes a description of the project plan, methodology and client background, products and services offered by the potential facility, strategic partnerships, a detailed market analysis, an analysis of comparable facilities, an overview of financial projections, and recommendations for development. The feasibility study will take all of this information and create an easily understandable report that the client can provide to potential investors.

Sports Complex Financeability Report

A financeability report from SFA/SFM will project finance-ability and assess the risk factors of project planning. This report will highlight key factors that lead to project financing success, as well as outlining recommendations that can improve operations once you are up and running. This will address factors such as political, social, and economic elements that are needed to gain public support.

Engage The Community

One way in which a potential project group could gauge interest for a sports complex is by engaging their community. This can be done in a number of different ways. For instance, an engagement campaign will reach out to local businesses, schools, user groups, and other stakeholders. Standard public communications such as opinion polls, surveys, focus groups, and interactive websites can also be excellent ways to collect data regarding your potential sports complex and the potential tax ramifications that come with public funding. These tools gather information from the public to help shape what investors focus their resources towards and can provide important data for investors.

Contact Sports Facilities Management Today

If you are interested in bringing a community sports complex to your neighborhood and are looking for an expert advisory and management group to help the process, contact SFM today. Our team is dedicated to bringing athletic facilities to communities across the country. To learn more about the services we offer call out team directly at 727-474-3845.