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Finding Revenue at Your Sports Facility with Scoreboard Advertising
Perhaps the biggest challenge new sports facilities face is funding. New facilities often find themselves making difficult decisions regarding amenities and features. With the high cost of scoreboards, first-time facility managers often make the mistake of not investing enough capital into their scoreboard. In this article, the SFM team will explain how investing in a quality scoreboard, with plenty of advertisement room, is an excellent way to create extra revenue at your facility.
Scoreboard Advertising is Incredibly Effective
In a world of advertising overload, in-your-face advertisements are often overlooked or ignored by consumers. However, scoreboard advertising has proven to be one of the most effective ways to get eyes on your ads.
During games, spectator’s eyes are naturally drawn to the scoreboard. Scrolling advertisements have been measured to create memorable advertisements for nearly 7 out of 10 viewers. Because of the success of scoreboard advertising, these spots have become a significant source of revenue for many sports facilities.
Create Symbiotic Relationships with Local Business
Your scoreboard advertisements offer the potential to create relationships that are beneficial to both your sports facility and local businesses. Business owners get the chance to establish themselves as a part of the community by supporting local athletics, while establishing their brand in the most prominent, eye-catching location in the facility. This mutually beneficial relationship is a net gain for both parties. Local businesses utilize the most effective advertising available, while your facility gains an additional revenue stream.
Quality Scoreboards Improve the Aesthetic of Your Facility
There is a reason that the Dallas Cowboys AT&T Stadium opted to build the largest video scoreboard of all time when they designed their new home. The quality of your scoreboard can have a huge impact on the impression visitors have of your facility. If you want to draw the largest sporting events in your region it is important to invest in your facility. People love technology, and a quality digital scoreboard can make your facility stand out from the competition.
Contact Sports Facility Management Today
If you are interested in becoming the sports facility leader in your region, contact SFM today. Our expert management team has helped dozens of sports facilities exceed their goals. Contact our team today at 727-474-3845 to learn more.