the leading authority IN COMMUNITY RECREATION & SPORTS TOURISM

From great idea to grand opening…and beyond, you’ll be amazed at what SFA & SFM can do for you. As founding members of Aspen Institute’s Project Play and a strategic partner to city and county governments, we’re uniquely suited to guide you through every step of planning, funding, opening, and managing a sports, recreation, events, or wellness complex.

over 2,000 communities

served SINCE 2003

$10 billion in projects

PLANNED BY SFA

400 total team members

IN OUR OFFICE & VENUES

20 million sfm guest visits

EACH YEAR

Contact Us

Learn how SFA & SFM take your project all the way with our proven Concept to Concrete Process.

Recreation & Parks assets are a cornerstone in any healthy community. SFA & SFM can assist leaders and parks directors every step of the way. Learn More

Sports Tourism destinations are a powerful tool for economic development and the market is booming. Is your community ready to tap into the power of travel sports? Learn More

Here’s what we can do for you:

Sports, Recreation, & Events Complex Planning

You can go from great idea to groundbreaking when the SFA team guides you through the proven Concept to Concrete process. We utilize our industry-leading market research, community feedback, and experienced analysts to assess feasibility, create business plans, economic impact forecasts, and institutional-grade financial forecasts. The goal of these documents is to plan a project that creates success with and for you. We are willing to stand behind our findings with our clients in public hearings, council meetings, investor presentations, to ensure the community or key stakeholders get the very best information available. Learn More

SFA Funding Services

Obtaining project funding is the largest development hurdle for any sports, recreation, events, or entertainment facility. The process often takes months, if not years, to secure the equity, partners, and land necessary to begin construction. With SFA Funding Support Services, our team becomes your funding partner – making introductions to capital sources, preparing funding presentations, creating a financing strategy, and developing meaningful partnerships. For public clients, funding support services may also include structuring public-private-partnerships (P3), tax referendums, or bond issuance. Learn More

Sports, Recreation, & Events Center Development

The development phase of a sports and recreation facility begins when the project is funded and ends after the grand opening. This is often an exciting time for new facility owners that can feel quite hectic with more questions than answers. When do I hire my General Manager? How do I book the best events? What should my maintenance schedule be? What is my marketing budget? What kind of equipment do I need? The good news is that you don’t have to do it alone. Facilities big and small can benefit from SFM’s pre-opening timeline, procurement, and development services. Our team is here to answer all your questions and lead you through a proven process that will ensure your facility opens on time, on budget, and with a powerful book of business. Learn More

Performance Management &

Outsourced Daily Operations

Community leaders and private developers alike are recognizing the power of outsourced operations. The benefits of SFM’s management services include cost savings, increased efficiencies, program development, staff development, and innovative marketing and business development approaches. Said simply, SFM produces the outcomes you want in your facility – whether that’s economic impact through new market spending, local recreation participation, community health initiatives, or revenue to the bottom line. When you choose SFM, our expert and experienced team becomes yours – ready to create extraordinary results. Learn More

GET STARTED WITH SFA & SFM:

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the leading authority IN COMMUNITY RECREATION & SPORTS TOURISM

over 2,000 communities

served SINCE 2003

$10 billion in projects

PLANNED BY SFA

400 total team members

IN OUR OFFICE & VENUES

20 million sfm guest visits

EACH YEAR

plan & evaluate your facility ideas

Feasibility & Financial Forecasting

SECURE partners & PROJECT FundING

Financing Strategy & Partnerships

Develop & Open your Facility

Pre-Opening Timeline & Procurement

outsource daily facility operations

Professional Management & Optimization